Websites are no longer just dead "brochureware": today's websites are all about interaction. Your website runs your dialogue with your customers and suppliers, it manages your financial transactions, and it can even create communities both inside and outside your company. Quite literally, your website speaks for you.
Having a website means that you can be open for business, even when you're closed. The Internet levels the playing field between small retailers and the very largest. The rewards can be astounding: done right, you can achieve complete market dominance, just as Amazon, eBay, and Google have done.
But e-commerce is not like traditional retailing. For one thing, it's hugely competitive. With so many players, you've got to be pretty special to stay in the game! It's not enough to have a website that looks great and works smoothly: you also need to build your customer's trust and win their loyalty.
When you move your business onto the Internet, you'll need to do a lot more than just put together an e-commerce website. You'll need to re-engineer how you do business. Our experienced business analysts can guide you through every step, averting surprises, and ensuring you achieve your business objectives, first time, on-time.
Staying in touch
To build your customers' loyalty, to carry your customers along your sales conveyor and to gain repeat sales, you need to stay in contact with them.
You're thinking "Email". It's quick, and it's cheap. But if you don't know what you're doing, it can be worse than useless! How can you persuade today's suspicious web user to give you their email address in the first place? How do you know your subscribers really want what you're sending them? How do you know it's even being delivered? You're going to need an expert.
Email is not the only option. RSS is a great technology which sends your news to your subscribers as soon as it's published - and you don't even need to know who they are! Try it now: click on the symbol that's in your browser's control panel. Another option is Web 2.0 - a class of technologies where users of websites control the content for themselves. Forums, contextualised reviews, personalisation facilities and whiteboards are all examples of Web 2.0. You can build a vibrant community around your business
Here at The Webgineers, we understand these technologies. Contact us now to find out how we can help you construct your contact systems to maximise your business objectives.
Websites aren't all about publishing. They're also a great way to operate your business internally. For example, you can use your e-commerce site to capture telephoned or written orders - or even field sales - directly into your web shop. By coupling your trade accounts with your order system you can create a sales and credit management system which your managers and staff can use from anywhere on earth.
Today's customers expect to be able to track their order on-line - in order to to provide that you need to integrate your workflow processes into your website. But once that's done you can get a complete overview of every sale, every job, every task in your organisation, updated in real time. Up-to-the-minute financial reports, efficiency analyses - suddenly it all becomes possible!
Your private data stays private: you can restrict your data to the inside of your building - the inside of one room, if you like - or to specific people on a need-to-know basis, or both. But you'll be able to see - either at your desk or using your phone - exactly what your company is doing, second-by-second, from the broadest overview to the most detailed analysis - and so will your managers.