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    <title>The Webgineers</title>
    <link>http://www.the-webgineers.co.uk/</link>
    <description>Latest articles from The Webgineers</description>
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<title>Drive your viral marketing to new heights - using “content pirates”!</title>
<link>http://www.webgineers.co.uk/ar/14/Drive-your-viral-marketing-to-new-heights---using-“content-pirates”!</link>
<description>Viral marketing is the “Holy Grail” of internet marketers.  Viral Marketing means that, instead of having to do all your own advertising, other people will do it for you.  It’s cheap. It’s hugely effective.  It’s like “word of mouth” on steroids!  </description>
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<title>The new Digital Media and the end of graphic design</title>
<link>http://www.webgineers.co.uk/ar/13/The-new-Digital-Media-and-the-end-of-graphic-design</link>
<description>More than ever before, businesses and groups need websites.  For years, design agencies have been offering their services to web developers and their clients.  So why is it, among this flurry of opportunity and activity, that the designers are going broke?</description>
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<title>The Observer&#39;s Book of Web Programmers</title>
<link>http://www.webgineers.co.uk/ar/11/The-Observer&#39;s-Book-of-Web-Programmers</link>
<description>We&quot;d be the first to admit that there are dozens - hundreds - of website programmers out there. But not all programmers are the same.   Here, we humbly present our guide to the species <i>programmae internetii</i>.  How many do you recognise?</description>
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<title>You.com owner&#39;s manual</title>
<link>http://www.webgineers.co.uk/ar/10/You.com-owner&#39;s-manual</link>
<description>Building a website isn&quot;t a one-time deal. Your website is an asset, so you&quot;ve got to look after it.  Just like your vehicles and your buildings, your website needs service and maintenance.</description>
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<title>Designing for accessibility</title>
<link>http://www.webgineers.co.uk/ar/9/Designing-for-accessibility</link>
<description>Would you deliberately build a website that you knew would be unreadable by three quarters of your customers?  Of course not! And yet, it happens - and there&quot;s a good chance that, without realising it, you have, too.  Here&quot;s our guide to making sure your website is seen by everyone.</description>
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<title>Homebrew or outsource? Nine things you need to know before you build your website.</title>
<link>http://www.webgineers.co.uk/ar/7/Homebrew-or-outsource?-Nine-things-you-need-to-know-before-you-build-your-website.</link>
<description>There comes a time in every website&quot;s life when it needs to grow up.  You realise that a few pages of brochureware won&quot;t cut it any more, and you need a proper, interactive website to project your professional image.  Where will your new, improved website come from, and how will you keep it running?</description>
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