Introduction Design Content Interaction Technical

Content is the words, pictures, and other resources you put on your website. It's what makes your site unique, and it's the reason why your visitors come to you. It's also the reason search engines recommend you. Your website needs great content.

Writing

Writing is the most obvious part of a website. You write to describe products for sale, or to provide information. You write to ask questions in your readers' minds, and then to answer them. Writing is generally how your customers communicate with you, and how you respond to them.

Good writing is quickly informative, or gently persuasive, or entertaining for its own sake. Sometimes it's long and detailed, and sometimes just one short sentence is enough. Good writing draws its readers into the message, and helps them to read it. Above all, good writing is always about the reader, and for that reason draws in more - and yet more - visitors.

But if it's difficult to read, or not helpful, or not interesting to readers, they'll just click away. If it's messy or misspelled, they'll ignore you. Unless your writing is as good as the best, it won't get read.

You know when writing is good. You keep reading. Aren't you?

Visuals

Words aren't enough. Readers need to find on the screen the content they're interested in. Layout, illustrations, photos, and animations all play a part in guiding visitors to the one piece of information they need to know.

Most web designers are pretty good at visuals - in fact it's all that many of them do! But unless they're designed to be part of a complete message - integrating your business objectives, your sales systems, and your persuasive writing - even the best visuals will be no more than just decoration: all package and no product, all sizzle and no steak.

Here at The Webgineers, we've got expert photographers, illustrators, animators, graphic designers and researchers who can take on all your visual needs. And if you already have in-house designers, our business analysts and writers can work with them to keep them on-message, working for your benefit rather than theirs. Take a look at our portfolio to see what we mean.

Maintenance

Great content is what attracts visitors to your website, but what keeps them coming back is fresh content. Returning visitors are your best friend, and just like a magazine that needs to fill an issue every month, your website needs to constantly offer something new in order to attract regulars week after week, month after month.

Whether you're telling customers about this month's latest products, whether you're offering regular how-to articles, or whether your business is about providing up-to-the-minute news and advice, you need to maintain your content. You need to source the content (either create it yourself, or find it elsewhere), you need to update your system with it, you need to present it to your visitors, and you need to delete it when it's passed it's sell-by date.

We know you've got better things to do than fiddle with your website. We know you've got a business to run. So let us handle the workload.Contact us now, and let us show you how we can take the strain of maintaining your website.

(You may also be interested in reading You.com Owner's Manual)

SEO

Getting approval from the major search engines isn't a matter of life and death for your website. It's much more important than that!

Search-engine optimisation is a tricky process: the search engines themselves are continually adjusting their programming, forming a constantly moving target. And, of course, your website doesn't exist in isolation: it is competing for light with all the other websites out there, which are also adjusting themselves in response. One of the key questions we ask at The Webgineers, before embarking on any optimisation strategy is: "What, exactly, do you want to optimise?", and the related question, "How will you know when you've done it?"

We know that search engines aren't the only way to publicise a website, so another question we ask is "Where do search engines fit in your marketing strategy?" Sometimes, it turns out that it's not worth playing the cat-and-mouse game at all!

Our approach is first to determine your business objectives, and then to recommend the correct strategies to achieve those - either comprehensive and continuing SEO, or more traditional forms of promotion.